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Cursors but Never Cursory
As designers for the front-end and touchpoints of digital platforms, we like thinking about the cursor. Cursors are the audience’s...
Keystone Comms
Jul 5, 20231 min read


Is there a Great Resignation of Filipinos? (Part 2)
There’s a certain alluring neo-Romanticism with the idea of the Great Resignation. I like to imagine it as a whole generation of hero...
Keystone Comms
Jul 5, 20234 min read


The Great Resignation: tipping point or collective unconscious (Part 1)
Before it became the tagline of the times, the “Great Resignation” was first a headline in a Bloomberg Businessweek May 2021 article on...
Keystone Comms
Jul 5, 20233 min read


DX thinking will have to solve DX skills gap
As I was writing an industry overview for a financial prospectus, I came upon a particular insight in one of those published industry...
Keystone Comms
Jul 5, 20234 min read
Grow Gardens, not Assemble Bouquets
It’s not a new thought at all to think of a website as a garden. Gone are the days when websites were dismissed to be digital brochures....
Keystone Comms
Jul 5, 20231 min read


Samahan January 2011 issue: One@2011
Samahan is the official newsletter of San Miguel Brewery Inc.
Keystone Comms
May 24, 20231 min read


Scriptwriting for ICTSI
For our first project with ICTSI, the task was to write a script. But we did not just do that. My creative team began with UX research...
Keystone Comms
May 24, 20231 min read


The Benilde Book
I was creative director for the production of this College Prospectus that won the Kidlat Bronze Award, Branded Print Content Category...
Keystone Comms
May 24, 20231 min read


Crowdsolving the Benilde Student App
My digital team developed a creative and fun qualitative research method for digital product research with the goal of developing a...
Keystone Comms
May 24, 20231 min read
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